How we help founders, step by step

Stage 1 of 4

Foundation & validation

Confirm there is a real problem and a viable solution before we build anything.

Before anyone builds anything, we pressure test the idea with you. That means talking to real potential customers, sizing the market honestly, and writing a value proposition that survives contact with strangers. Plenty of ideas change shape here. That is the point.

• Problem identification
• Ideation
• Market analysis
• Customer discovery
• Value proposition

Go deeper: How to validate a startup idea · The four-layer value proposition

Stage 2 of 4

Business setup

Put the legal, financial and structural building blocks in place.

Once the idea holds up, we put the boring but load-bearing pieces in place: the entity, the operating agreement, banking, and a first pass at protecting your intellectual property. Founders who skip this stage pay for it later, usually at the worst possible time.

• Business model design
• Formation and legal
• Banking and credit
• Intellectual property strategy

Go deeper: How to split startup equity between co-founders · How to find a technical co-founder

Stage 3 of 4

Build & brand

Create the product and the identity that will represent it.

Now we build. A prototype or MVP scoped to answer your riskiest question, the technical development behind it, and the brand, website and social presence that make the company real to customers. Our operators do this work with you, not for a version of you we imagined.

• Prototype and MVP
• Technical development
• Website and digital presence
• Social presence
• Branding and positioning

Go deeper: How to build an MVP

Stage 4 of 4

Go to market & growth

Take the product to market, generate revenue and plan for scale.

Then we sell. Marketing that fits the stage you are actually at, a sales plan with names on it, pilots that turn into revenue, and a path to scale once the model proves out. First revenue changes everything, so we aim the whole framework at it.

• Marketing
• Sales planning
• Pilot and early revenue
• Selling
• Revenue generation
• Scaling and growth