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Founder stories

Building a company. In their own words.

Joseph, Ebony, Darrell and Paige each started with an idea and a long list of unknowns. Here is what they needed, and where Terry and Start Up Partners stepped in.

Meet the founders

1:59 · Captioned · 4 chapters

Four founders on meeting Terry, the work that got them moving, and what changed.

Read transcript for Meet the founders

Ebony Miller (The ARAH Company): I was very focused on the invention itself, and I was learning everything else as I went. Joseph Rusk (The BreadBoard Company): I didn't win Tiger Cage, which was like a big competition. And I thought I was. Paige Goldschmidt (Grantarium): I do not think I am a traditional tech founder. Darrell Bilbrey (Alter-Sync): “Dude, you need to meet Terry.” Ebony Miller (The ARAH Company): Hi, I'm Ebony Miller, founder of the ARAH Light. Joseph Rusk (The BreadBoard Company): So I actually met Terry through a competition at Auburn called Tiger Cage, and he came up to me after the competition and he was like, “Oh, I love the idea. I loved your pitch. I'd love to help any way I can.” Darrell Bilbrey (Alter-Sync): He picks up the phone and calls Terry, goes, “Terry, get over here, we got one for you.” And so that was the introduction. Paige Goldschmidt (Grantarium): And he met us for coffee and told us there wasn't a spot in his current cohort, but he still wanted to continue to meet with us. Darrell Bilbrey (Alter-Sync): The places where Terry helped me the most was because there was going to be some partners and getting the legal work set up. So getting the company created. Ebony Miller (The ARAH Company): Terry connected me with an IP company that was able to move really quickly and get my provisional patent filed. Paige Goldschmidt (Grantarium): He introduced me to another person in his cohort who is a long-time software engineer. Joseph Rusk (The BreadBoard Company): He was very much like, don't give up. There's this, this competition doesn't define your business or like define if it's a good idea or not. Joseph Rusk (The BreadBoard Company): And so through that, and then going to a much bigger competition and winning it. Darrell Bilbrey (Alter-Sync): The 30 minutes we spend together, or 20 minutes, whatever it is, every week. It gives me a chance to verbalize some of this stuff. Paige Goldschmidt (Grantarium): It feels a little less like elementary school and a little bit more like college professorship. Ebony Miller (The ARAH Company): I think he's also helped me get out of just thinking about ARAH as a product and start thinking more like a founder. Ebony Miller (The ARAH Company): I think the biggest value has been knowing that I don't have to figure everything out by myself. Joseph Rusk (The BreadBoard Company): If you have the chance to work with him, I highly recommend it.

Joseph met Terry right after Tiger Cage, a pitch competition at Auburn he did not win. Terry helped him form his LLC. Then Terry and Keith helped rework his Launchpad pitch, and he won.

Read transcript for The competition he didn't win

I didn't win Tiger Cage, which was like a big competition. And I thought I was. So I actually met Terry through a competition at Auburn called Tiger Cage, and he came up to me after the competition and he was like, “Oh, I love the idea. I loved your pitch. I'd love to help any way I can.” He helped me figure out how to make an LLC and helped me make my LLC, which I had no idea how to do. 'Cause I'm an electrical engineer, I don't really know a lot about business. He was very much like, don't give up. There's this, this competition doesn't define your business or like define if it's a good idea or not. So me and Terry and Keith all met for Launchpad, the Launchpad presentation. They made it to where it was a lot better to where I actually end up winning. And I do thank them for that, because I don't think I would have won with the first presentation I had. I feel like beforehand, it was just like very much an idea. And whereas now is through the connections, he's helped me actually made an actual product and actual business. If you have the chance to work with him, I highly recommend it.

No. 01 The BreadBoard Company

Joseph Rusk

The competition he didn't win

“An actual product and actual business.”

Concept to Company steps in this story

  • Formation and Legal

1:06 · Captioned

Ebony invented the ARAH Light, a wearable light for close-up, hands-free work. Terry connected her with an IP company that filed her provisional patent fast. Then he helped her think more like a founder.

Read transcript for From inventor to founder

I knew I had something that solved a real problem, but there were a lot of parts of building a company that I was figuring out for the first time. Hi, I'm Ebony Miller, founder of the ARAH Light. It's a wearable light designed for close-up, hands-free work. One of the biggest things Terry helped me with was protecting my intellectual property. Terry connected me with an IP company that was able to move really quickly and get my provisional patent filed. I think he's also helped me get out of just thinking about ARAH as a product and start thinking more like a founder. I think the biggest value has been knowing that I don't have to figure everything out by myself. I don't need to know everything. I need to know what I need and have access to the right people and resources. And that's made a really big difference.

No. 02 The ARAH Company

Ebony Miller

From inventor to founder

“I don't have to figure everything out by myself.”

Concept to Company steps in this story

  • Intellectual Property Strategy

0:50 · Captioned

Darrell was showing his idea to Chase when Chase picked up the phone and called Terry. Terry helped him set up the legal work and form the company, then brought in marketing and sales help. Their weekly calls give him room to think out loud.

Read transcript for A weekly sounding board

Chase, he goes, “Dude, you need to meet Terry.” He picks up the phone and calls Terry, goes, “Terry, get over here, we got one for you.” And so that was the introduction. The places where Terry helped me the most was because there was going to be some partners and getting the legal work set up. So getting the company created. Terry walked me through that, that saves us all time and we move forward faster. And then the other piece that he introduced me to was really the marketing and sales. And I told him this in our call yesterday, I said the biggest thing is the 30 minutes we spend together, or 20 minutes, whatever it is, every week. It gives me a chance to verbalize some of this stuff. Just the talking part has been good.

No. 03 Alter-Sync

Darrell Bilbrey

A weekly sounding board

“Just the talking part has been good.”

Concept to Company steps in this story

  • Formation and Legal
  • Marketing
  • Sales Planning

0:46 · Captioned

Paige is building Grantarium, grant management software for nonprofits. Terry had no spot in his cohort, so he kept meeting her for coffee. He walked her through company structures, introduced her to a banker and a veteran software engineer, and set weekly homework.

Read transcript for Not a traditional tech founder

I do not think I am a traditional tech founder. And he met us for coffee and told us there wasn't a spot in his current cohort, but he still wanted to continue to meet with us. We had not formed yet a company. And so he talked us through the difference between an Alabama C corp, a Delaware C corp, an LLC. So he introduced us to the banker, which was very helpful. I don't do money. He introduced me to another person in his cohort who is a long-time software engineer. Early on, we had 8 a.m. coffee meetings on Fridays. He gave us a list of things we need to do the next week. Repeat. It was like having homework. I love homework. It feels a little less like elementary school and a little bit more like college professorship. I am a development director for a nonprofit who has a master's in American religious history, that I was going to figure out how to be a tech founder with just a little bit of help. If you have the opportunity, do it.

No. 04 Grantarium

Paige Goldschmidt

Not a traditional tech founder

“If you have the opportunity, do it.”

Concept to Company steps in this story

  • Formation and Legal
  • Banking and Credit
  • Technical Development

1:21 · Captioned

Tell Terry what you are building.

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